Nortel takes on Cisco. This EFFIE-winning international campaign included TV, print, paid search, a blog, online banners and a website.
Launched with limited paid media that directed the audience to search for the "Cisco energy tax," the campaign was a huge success. The Nortel Sales pipeline grew 46%, shattering the 15% goal. Blog and press coverage was broad.
For more of the riveting details you can check out the video from the EFFIE site here. The TV and print are below.
